WBOA Rountable - The Marketing Calendar

On Thursday, February 21, 2013 Liz Provo of Mass Marketing Resources will be a guest speaker as part of The Women Business Owners Alliance “Round Table Topics”.

“Marketing Should Be Fun, Not Painful”

It isn’t enough to know that you NEED to market yourself, your products and services – it’s HOW to do it and keep yourself SANE. Good marketing starts with a plan that is well thought out and manageable and lets you BREATHE.

Liz will provide helpful ways to move from “planning” to “doing”, designed for the busy, somewhat technically challenged entrepreneur to manage marketing tasks and grow her business naturally.

Good marketing starts with a strategic marketing plan.  The marketing calendar controls the larger picture while the editorial calendar pulls it all together.

Guests are welcome – you don’t need to be a member of WBOA to attend, although new members are always welcomed.  The breakfast meeting is held at The Yankee Pedlar, Holyoke, MA, from 7:45 – 9:30.  Cost: $15 (in advance) or $20 at the door.  To register, follow the link to MeetUp.

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Privacy vs. Growing Your Business – How To Tame Facebook

October 19, 2012 By Liz Provo Leave a Comment

Most businesses realize the value in having an active Facebook page, but not every small business owner is anxious to have a personal presence on the giant social network.  Operating a small business where you ARE your business can result in some privacy challenges – from mapping your business on Google to sharing personal information on Facebook.  So how can a small business use Facebook without sacrificing personal privacy?

It’s true that Facebook gives businesses the option to create a fan page (ie. business page) without first establishing a personal account.  This  may not be the best solution for sole proprietors where “you” are your business, as it severely limits your ability to grow your business through your personal connections.  You can, however, set up a personal account with strong privacy settings. This option allows you to interact with friends and create a separate public business page.  The Wall Street Journal provides some great tips on how to effectively lock down a personal page which I’ve shared with you here.  Hover over each image to find additional tips:

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