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Free Marketing Help is right in front of you

9/20/2016

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According to a February 2015 study by Radicati Group, there are about 2.5 billion email users worldwide. Almost one in every three persons use email on the earth. By the end of 2017, they predict that 132 billion emails will be sent and received per day. No matter the email client, Microsoft Outlook, Gmail, or Aol, on average, we get about 121 messages in our inboxes every day.  
So why are all these stats important?
What if I told you that every email you send could help grow your business naturally, and it wouldn't cost you a dime? Here's how:
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At the bottom of any email message you have the opportunity to add a custom signature.  A professional email signature should always include the basics - full name, title (optional), company, address, phone(s), fax (optional), hyperlinked email address, and hyperlinked website address.

Everything below that is FREE marketing space.

​I add a link to Join My Mailing List. 

You can also add a message, maybe a mention of a special event you have coming up, or a discount you're offering on a product or service. You can even create multiple custom signatures with different messages.

PRO TIP:  If you have staff, make sure that all signatures contain the same information.

If you need help, here are a few support sites.  You can also Google "create custom email signature with hyperlink Outlook 2013" (include which version you use).

Outlook support: support.office.com/en-us/article/Add-a-return-e-mail-address-link-to-a-message-aa26c703-5c94-4be8-82cd-1839f3cd8934

Gmail support: https://support.google.com/a/answer/176652?hl=en

AOL support:https://help.aol.com/articles/Add-an-email-signature-using-the-AOL-Des-USH811



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Does Your Website Work As Hard As You Do?

7/24/2014

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You've spent time and energy making sure your website reflects your professionalism and your brand. But, is it pulling its weight to bring visitors to your "hub"  -- your website AND mailing list? Here are five easy ways to make your website work harder.  


You may already be using some of these tips, but maybe you're not paying attention and monitoring your progress. 


Here are 5 tips to make sure your website is helping you:
  1. Track Visitors:  How many unique visitors come to your website. Are they referred from other directories, social media, your email campaign, by a keyword Google search(or other search engine). Are they using a mobile device or desktop? You must know how you're doing if you want to improve. Google Analytics can give you this valuable information. 
  2. Help People Search For You: Use good keywords in your content. Title pages well and add a description and meta tags to your pages. Google Webmaster Tools can give you ideas on what words and phrases work.
  3. Get Google Love:  Google wants you to love your website, to pay attention to it and keep it vital. If you do this, Google will reward you by sending more visitors your way. One of the best ways to let Google know you LOVE your website is to make frequent changes to your content.  I know what you're thinking..."I have no time for that!"  Don't worry.  One of the best ways to do this is to post to a blog that's associated with your website.  Instead of adding static articles to your website, a blog organizes your content for visitors and provides great SEO (search engine optimization), otherwise known as Google Juice!
  4. Maximize social media:  Add your website to all your social media channels. Share occasional blog posts on social media to bring followers back to your "hub". Share key website pages - products, donate, about, albums, etc. 
  5. Invite visitors to subscribe to your mailing list: Getting visitors to your website is only the beginning. What they DO there is key. If they're not ready to purchase, donate, etc. you need to give them time to get to know you and trust you. Provide multiple ways for your website visitors to join your mailing list.  Place a sign up button on your contact page, home page and sprinkle Join Our List text links throughout your website or blog post. I'm not saying to overdo it, just make it natural.
If you're not on our mailing list, you missed the BONUS tip. Why not sign up today?

Join My Mailing List
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    Liz Provo, Mass Marketing Resources.

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