Mass Marketing Resources
Menu

my Blog

Why I Believe In Email Marketing - My Story

10/2/2013

2 Comments

 
In 2000 I started my first business, Massachusetts 4 Sale By Owner.  In those days, for-sale-by-owner was a new concept to Western Mass residents. I needed to find a way to reach out to people and provide ongoing education about the real estate sales process.  Being banned from advertising by local newspapers, I turned to a new tool called "email marketing" to help. I used my magazine, (Picket Fence Preview of Western Mass*) and my website to encourage sellers to sign up for my newsletter in order to learn about upcoming workshops, special promotions and educational resources.

What I learned was this:  Email marketing worked and it worked very well.  Everywhere I went, people would say, "I'm on your mailing list", or "I love getting your emails!"  It was not unusual for a new home seller would walk into my office with a magazine tucked under his arm and exclaim, "I've been following you through your newsletter for three years . . . .we're now ready to sell and we want to use your services."

Email marketing allows us to build and keep relationships unlike social media or our websites.  It's cost effective, easy to use, looks professional, and you own it.  What are you doing to build YOUR list?

* The magazine was retired in 2008 as the business moved to an Internet model.  Today, the website uses social media to promote its listings.
2 Comments
Bill link
10/4/2013 08:31:33 am

Nicely done Liz!

Reply
Laura Watson link
3/18/2014 06:25:21 pm

Great story! I have realized that email marketing is the most effective and economical way of online marketing. I really like to work with email marketing technique to promote my business.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Picture

    Author

    Liz Provo, Mass Marketing Resources.

    Categories

    All
    Associations
    Branding
    Company News
    Customer Service
    Digital Marketing
    Email Marketing
    Events
    Facebook
    Holiday Marketing
    Low-cost Websites
    Marketing
    Marketing Strategy
    Media
    Motivation
    Musings
    Organization
    Pod Camp
    Project Management Tools
    Public Speaking
    Relationship Marketing
    Social Media
    Tech Stuff
    Trade Shows
    Website Tools

    RSS Feed

Join My Mailing List
Follow me on Social Media!
Picture



Mass Marketing Resources
13 Knight Ave.
Easthampton, MA 01027
413-539-7950
EMAIL



Copyright 2018 All Rights Reserved
Photos used under Creative Commons from ePublicist, Christoph Scholz, smerikal, Alan Gee, gaumphotos, pbalcer, drweisgerber, 有海的地方, Mr.TinDC, Robert S. Donovan, epSos.de, Svadilfari, One Way Stock, suran2007, paurian
  • Home
  • About
    • Clients
    • Recommendations
  • Services
    • Consulting/Coaching
    • Newsletter & Digital Media Audits
    • Special Services
    • Websites
  • Blog
  • Contact
  • Home
  • About
    • Clients
    • Recommendations
  • Services
    • Consulting/Coaching
    • Newsletter & Digital Media Audits
    • Special Services
    • Websites
  • Blog
  • Contact