Small Business Saturday is approaching

Now in its fourth year, Small Business Saturday was the brainchild of American Express, created to help small businesses stay afloat during a very rocky economy.  The holiday shopping season officially kicks off on Black Friday (or for some big-box retailers on Thanksgiving Day - ugh) followed by Small Business Saturday, where buyers are encouraged to support the many businesses in their local community that are the backbone of a strong economy.

While traditionally thought of as a retail event, there's no reason why a service oriented business is excluded from the fun!  If you're looking for ways to participate, it's not too late to get involved.  Check out these resources and feel free to leave a comment letting folks know how your business is participating.

---

A great place to start is at the American Express Small Business Saturday website.  It's important to know that you do NOT have to use AMEX to participate.  You will be guided through a personalized promotional campaign.  Just plug in your business information, and you're good to go!  You can also download logos, create signage for your store and get great content for all your social media. 

GET STARTED HERE

Online marketing companies like Constant Contact also have ready-made email templates. Log into your account, go to Email/Create and search "small business saturday". Add your message or promotion and let your loyal followers know that you're participating.

Not using email marketing? This is a great time to take advantage of this powerful resource.

GET EMAIL MARKETING

SPECIAL OFFER:  Become a Constant Contact member before Nov. 22 using this link and get a FREE color matched template compliments of Mass Marketing Resources. Note: You will need to provide  your password to me to get started.