Now in its fourth year, Small Business Saturday was the brainchild of American Express, created to help small businesses stay afloat during a very rocky economy. The holiday shopping season officially kicks off on Black Friday (or for some big-box retailers on Thanksgiving Day - ugh) followed by Small Business Saturday, where buyers are encouraged to support the many businesses in their local community that are the backbone of a strong economy.
While traditionally thought of as a retail event, there's no reason why a service oriented business is excluded from the fun! If you're looking for ways to participate, it's not too late to get involved. Check out these resources and feel free to leave a comment letting folks know how your business is participating.
Liz Provo, Mass Marketing Resources.