Mass Marketing Resources
Menu

my Blog

Puppies and Entrepreneurs

4/4/2016

0 Comments

 
Picture
My grand-puppy is learning to walk on a leash.  As we begin our outings she is very excited, a little fearful, eyes darting everywhere, weaving back and forth, stopping to sniff, and unable to focus on the task at hand. After a few minutes she settles into the rhythm of my pace, looks straight ahead, trots at my side and occasionally looks at me for guidance. There are moments where she gets off-track - the scary postal truck (how do they know its the postal guy, anyway?), a romp with another dog, or other distraction. Eventually, we return to the walk and pick up where we left off.

So, what does this have to do with marketing, you ask?

When I work with a new client who has jumped into the world of digital marketing I often observe a similar pattern. There's an initial excitement and enthusiasm to be everywhere, darting from one social media channel to another without a clear understanding of strategy, unable to focus. As we work together to develop and execute the marketing plan, things begin to fall into place and a rhythm forms. Blog, email, share, repeat. Blog, email, share, repeat. There are the occasional moments that upset the strategy, but after a little guidance, we're back on track.

Here's a tip.
​

The important thing to remember is to start small and develop good habits. Plan time to devote to your marketing plan, pay attention to your metrics, and don't be afraid to reach out for help when you need it.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture

    Author

    Liz Provo, Mass Marketing Resources.

    Categories

    All
    Associations
    Branding
    Company News
    Customer Service
    Email Marketing
    Events
    Facebook
    Holiday Marketing
    Low-cost Websites
    Marketing
    Marketing Strategy
    Media
    Motivation
    Musings
    Organization
    Pod Camp
    Project Management Tools
    Public Speaking
    Relationship Marketing
    Social Media
    Trade Shows
    Website Tools

    Archives

    March 2018
    February 2018
    January 2018
    August 2017
    July 2017
    May 2017
    April 2017
    January 2017
    September 2016
    August 2016
    July 2016
    April 2016
    February 2016
    October 2015
    July 2015
    June 2015
    April 2015
    March 2015
    February 2015
    December 2014
    November 2014
    September 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    November 2013
    October 2013
    August 2013
    July 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013

    RSS Feed

Join My Mailing List
Follow me on Social Media!
Picture



Mass Marketing Resources
13 Knight Ave.
Easthampton, MA 01027
413-539-7950
EMAIL



Site Map
Home
About
  Clients
  Recommendations
Services
  Consulting/Coaching
  Newsletter & Digital Marketing
  Social Media Account Set Up
  Websites
  Event Planning
​Blog
Calendar
Contact
Copyright 2018 All Rights Reserved
Photos used under Creative Commons from ePublicist, Christoph Scholz, smerikal, Alan Gee, gaumphotos, pbalcer, drweisgerber, 有海的地方, Mr.TinDC, Robert S. Donovan, epSos.de, Svadilfari, One Way Stock, suran2007, paurian
  • Home
  • About
    • Clients
    • Recommendations
  • Services
    • Consulting/Coaching
    • Newsletter & Digital Media Audits
    • Social Media Account Set Up
    • Websites
    • Event Planning
  • Blog
  • Calendar
  • Contact
  • Home
  • About
    • Clients
    • Recommendations
  • Services
    • Consulting/Coaching
    • Newsletter & Digital Media Audits
    • Social Media Account Set Up
    • Websites
    • Event Planning
  • Blog
  • Calendar
  • Contact
✕