In January, my husband had surgery to remove a brain tumor. Following his successful surgery, Sam experienced a series of complications due to infection in the hospital. Three additional brain surgeries left him unable to move his right arm or leg and the ability to communicate and he remained hospitalized for almost two months. My business was placed pretty much on hold as I navigated unfamiliar territory as his advocate. Sam was moved to acute rehab in late February and began the arduous work of regaining strength and letting his brain heal. At the end of March, amidst COVID-19 visiting restrictions and uncertainty, Sam came home to heal. He made great progress in regaining speech, learning how to stand and now can feel his right arm and leg. We continue physical therapy at home and he amazes me every day as he becomes more mobile. While the corona virus has certainly added additional concerns about his safety, it has also helped us find ways to be creative and more confident in our abilities.
My clients are all small business owners and I know many of you are worried about whether your business will survive. Will your customers come back to you after being closed? Can you recoup lost income?
I don't have all the answers to these questions, but I can tell you that you have a tremendous ability to get through this AND come out on the other end more nimble, more creative and more resilient. Rather than feeling that you don't know what to do to withstand the hardships during the next couple of months, here is what I am learning about our Western Mass small businesses.
Liz Provo, Mass Marketing Resources.