Salesy gimmicks and product pushing have been replaced by creating and growing relationships built on brand recognition and trust.
Today's marketing is all about engagement.
Websites, social media channels, mailing lists and online placement are key components in this new landscape. You're posting, tweeting, blogging, emailing, networking - doing everything you can to grow your business. What else can you do?
Events provide the "wow" factor in the relationship engagement cycle.
They give people a reason to talk, to share, to follow you, to get to know you better. Events can be big or small, and can be tailored to showcase your expertise. You don't have to be a Powerpoint wiz or in your glory when standing in front of a room full of people. If you're worried about speaking in public, there are many ways to help you find more confidence. Join Toastmasters, support groups like WBOA (ladies only), a BNI group or other networking organization.
Recently, I was invited to be the keynote speaker for the Hartford/Springfield Speakers Network as they kicked off their fall season in Enfield, CT. The purpose of this group is to help members develop and grow their speaking business. I found the group to be very high energy, extremely welcoming and very professionally run. The brainchild of Bill Corbett, host of Cooperative Kids, the group is very energizing.
Many members are using speaking as part of their overall businesses, others are intending to become, or are professional speakers. The meeting started with casual networking followed by two spotlight speakers and the keynote speaker. I found the group to be very high energy, extremely welcoming and very professionally run. Speakers are taped and timed, great for learning. Attendees came from as far away as Boston and southern Connecticut.
Liz Provo, Mass Marketing Resources.