The Art of Marketing

"Moon Rising" - by Liz Provo

Last summer I celebrated my birthday by getting back to my creative roots.  I always wanted to learn to paint watercolors. I think I may have posted something on Facebook about my idea and shortly after found myself walking out of Valley Art Supplies in Easthampton with my first watercolor painting kit. A friend of mine invited me to her art studio to "play" with my newly acquired paints and we spent a relaxing, fun afternoon together while she taught me how to prepare my paper, lay down a wash and plan my painting. Watercolor must be applied from light to dark, so before the first brush stroke is laid, you really need to plan the entire project.

What does this have to do with marketing, you may ask?  Well, whether you're creating a watercolor painting or marketing your business, both require careful planning. 

Here are some signs that you may be in need of a strategic digital marketing plan:

• You are behind getting your newsletter out - again.
• You posted 3 times to Facebook last week, but forgot to post at all this week. Sigh.
• You don't know how to curate good content. Who has time for that?
• The last blog post you did was 6 months ago. Time flies.
• You have trouble finding things to post.  
• You aren't sure who your audience is or how to reach them
• You are having difficulty figuring out what to do first.

If many of these signs sound familiar, it's probably time to assess how you're spending your time marketing your business.  There are many tools available that can help you plan and execute a digital marketing plan that carries your message professionally, concisely and in a timely fashion.
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