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Email Marketing vs. Social Media - What's Best for YOUR Small Business?

2/22/2014

3 Comments

 
If you've attended one of my workshops, you have heard me talk a lot about today's relationship building marketing tools.  I'm often asked.,"Which is better....email marketing or social media?"  The tendency to view social media as being FREE can make it pretty alluring, especially for budget-conscious businesses. 

So, what's my answer? 

Creating a compelling email marketing plan integrated with the right social media platform(s) keeps you connected with your customers/clients and potential users of your products and services. Although it's not a contest, if you still are struggling with where to spend your time and marketing dollars, check out this infographic.  It does a pretty good job of comparing both email and social media.


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3 Comments
Garuda - Mass Mailing Software link
3/2/2014 08:11:49 pm

Hi Liz, Thank for sharing this post.
In my opinion, email marketing is a better method than social media. Through email marketing we can target more specific customers and also it is a direct marketing method to reach your customers which is not possible through social media.

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Free email marketing link
4/27/2014 08:56:34 pm

Hello, no doubt to say email marketing is great way for promoting and growing new customer for there every type of business. You can target new customers directly for using through of emailing.

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Jaintechnosoft link
6/16/2014 08:27:34 pm

Many marketing professionals say it's all about having a plan that includes multiple ways to reach audiences and creating content that ultimately generates conversions and tieing the two together

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