The holidays will be upon us before you can change your clock back! As a small business owner, this is an important time of year for many reasons. Although we think of Black Friday, Small Business Saturday and Cyber Monday as big shopping days for retail stores, the holiday season impacts service related businesses and non-profits as well. Many small businesses make much of their income during the holidays. Non-profits rely on Giving Tuesday and holiday events that focus on the generosity of donors. It's also a time to thank our customers for their loyalty.
I was an Authorized Local Expert speaker for Constant Contact for many years and the workshops I facilitated during the holiday season were always very popular. Attendees learned about the types of promotions and special events they could offer, how to time the promotions, harnessing email and social media to connect and expand their reach with customers.
This year I am happy to offer you, as a valued reader of my blog and newsletter, the Holiday Marketing 101 Guide, published by Constant Contact that you can read in the comfort of your office, your living room, or even in bed in your jammies. You will find a comprehensive approach to planning and executing your marketing plan, as well as ways to carry your efforts into the new year. Take a deep, cleansing breath. You don't have to do it all. Pick what feels right to you and your customers. Just click the button to download the guide here:
P.S. If you are not currently using email marketing, or are frustrated with the service you've chosen, I encourage you to take Constant Contact for a FREE spin using my direct link. If you decide to purchase I will give you a promotional code to use as my gift. Try Constant Contact today.
Liz Provo, Mass Marketing Resources.