noun - the action of delaying or postponing something.
I've asked many small business owners what they liked least about running a business and often I'm told, "Marketing. I don't feel comfortable doing it and I don't know what to say, so I put it off." Sometimes we procrastinate when things feel out of balance, or when we don't have an efficient system in place.
The problem with putting off your marketing is that you are missing opportunities to grow your business by creating strong, lasting relationships with your customers.
Start with your mailing list.
You have people who already want to hear from you and you've promised them that you'd stay in touch regularly. There ARE ways to help avoid procrastination. Here are just a few tips to help you get past the urge to put off doing what feels hard.
- Print out a blank calendar for each month of 2017. Outlook makes this easy. Think of it as a blank canvass waiting for your creative touch.
- Now, jot down major holidays and don't forget to add your business aniversary date.
- Download this handy guide from Constant Contact. It contains a starter list of recognition days that can help you plan content. You can find other major dates and even some outrageous dates (like national popcorn day, or take your dog to work day) online. Just make sure you Google "2017 recognition days." You can also find week or month long awareness dates.
- Next, use the guide to create a schedule for your email newsletter. Monthly is most common. Remember, newsletters don't need to be sent on the first day of each month. In fact, you may get a better response by choosing another day. Just try to stick to the same day to be consistent.
- Finally, plan your content. Now that you know WHEN you want to deliver your content, it's time to think about WHAT to say and HOW to say it. The good news here is that you don't need to write a lot or tell everyone everything you do at once. In fact, you don't have to write at all. Using video, or audio, can be very powerful ways to create lasting relationships. If you find it hard to come up with content, think about 12 questions you are frequently asked about your product or service then answer each one. You've just created 12 months of content!