Now in its fourth year, Small Business Saturday was the brainchild of American Express, created to help small businesses stay afloat during a very rocky economy. The holiday shopping season officially kicks off on Black Friday (or for some big-box retailers on Thanksgiving Day - ugh) followed by Small Business Saturday, where buyers are encouraged to support the many businesses in their local community that are the backbone of a strong economy.
While traditionally thought of as a retail event, there's no reason why a service oriented business is excluded from the fun! If you're looking for ways to participate, it's not too late to get involved. Check out these resources and feel free to leave a comment letting folks know how your business is participating.
When: Tuesday, November 12, 2013, 8 AM - Noon
Where: Holyoke Community College, Kittredge Center
Featured Speaker: Corissa St. Laurent, Director of Regional Development, Constant Contact
Hosted by: Liz Provo, Mass Marketing Resources
Partners: Comcast Business & Greater Holyoke Chamber of Commerce
The Small Business Summit is coming to Western Mass in less than two weeks. This is an event you won't want to miss! Come be a part of a high-energy morning filled with networking and learning opportunities. Our featured speaker, Corissa St. Laurent, has presented to over 20,000 people on the topics of engagement and online marketing. Having owned two prior small businesses and been on several nonprofit boards, she understands the unique challenges small businesses and nonprofits face. Her refreshing style and ability to explain complex subject matter in a simple way will leave you feeling informed, inspired, and ready to grow your business through engagement marketing!
What else to expect? Mini-roundtable sessions, email marketing demonstration, share best practices, gather ideas to make 2014 your best year yet.
Who should attend? Business owners and staff, marketers, non-profit organizations looking to increase donor relations . . . ANYONE interested in learning how to use today's online marketing tools more effectively. This is a great networking event, so bring plenty of business cards.
Check out the morning's full agenda and reserve your seat today. Seating is LIMITED and PRE-REGISTRATION REQUIRED. Please share this with everyone.
Liz Provo, Mass Marketing Resources.