Last month I blogged about making a decision based on a task feeling "light" or "heavy". You can read about it here. This month, I'd like to dig deeper into why many small business owners put marketing on the "heavy" list and what could help you re-frame marketing so that working on this important part of your business feels "light", or at least lighter. Sounds good, doesn't it. I can feel the weight being lifted as you read this.
The reasons that marketing may feel heavy fall into a few categories. Do any of these reasons resonate?
I'd love your feedback. What speaks to you here, if anything? Is there something I've missed? If you need help, you know where to find me.
Remember, Marketing Should Be Fun, NOT Painful.
Liz Provo, Mass Marketing Resources.