After much thought and reflection I have made a big decision which affects my work/life balance.
I am stepping down as an Authorized Local Expert for Constant Contact. I will continue my role as a Business Solution Provider, working with small businesses here in Western Mass and I may hold smaller marketing workshops from time to time. I will miss working with great Western Mass organizations like SCORE, MSBDC, many Chambers of Commerce and other non-profit organizations. I love to teach and love to see small businesses succeed. It has been an honor to work with an unbelievable New England team for four years and I will miss them. Over the next few weeks I will be updating my website, various social media profiles, etc. to reflect this change.
One of my long time clients leads families through the "downsizing" process. She refers to the work as "rightsizing". I like that. It feels light.
I actually began making small changes in my work-life balance last year, letting go of working weekends (I know.) but the lightbulb really turned on when I was presenting at a WBOA social media workshop last fall. Our lunch speaker was talking about how to choose to do something, or to say "no". She advocated that instead of thinking about things as something we "should" or "shouldn't do, to remove the guilt feeling and ask yourself . . .
"Does it feel light or heavy?"
I used this question as I began the "rightsizing" exercise of my work-life balance and it has helped greatly. I have also asked my clients the same question when they are up against a marketing task that they feel they "should" do. If the task feels heavy the decision to outsource the work becomes a no-brainer. Often I hear that the decision to let something go has been replaced by more creativity and productive use of their time.
More changes are yet to come down the road, but I truly feel that the process of "rightsizing" will help me make good decisions.
Liz Provo, Mass Marketing Resources.