If a picture is worth a thousand words, as the saying goes, what do you think the value of a moving picture “video” might mean for your small business? Consider this:
- 178 million U.S. Internet users watched video during the month
- That’s 83.5% of all U.S. Internet users
- The average YouTube viewer watched 96 videos
- The average Hulu viewer watched 24.7 videos…at an average of 2.5 hours per viewer
- The average duration of videos watched was 4.4 minutes.
Source: ComScore – online video statistics as of April 2010
Small businesses use video on their websites to engage, inform, educate and entertain visitors. It can be professionally filmed and edited by a professional videographer using high-tech equipment, or be very low-tech by taking your own film and uploading the content to YouTube or embedding it on your website. As with any social media, it’s important to form a strategy for the use of video. Determine who will provide the service, edit the raw footage and make it usable for your purposes.
Below are a few examples of how our clients have used our video services which include filming, editing and promotion through YouTube, embedded in Facebook, Twitvid, and on the company’s website. We make it easy for our clients to learn how to capture footage that can be used in a variety of ways.
Example #1: This movie is a slide show that has been edited and set to music. (click to view)
Example #2: This short clip alerts buyers to new merchandise. (click to view)
Example #3: Showcasing an event can be a great way to document it. (click to view)
Example #4: See how this company captures its volunteer activities. (click to view)
