May 19, 2012

Should You Have An Employee Handbook?

This is a story about a small business owner.  When Diane started in business she worked long hours by herself.  As the business grew, she needed more help and hired her sister Jenny to work part time, then later, her niece Anna.  The business continued to grow and it became time once again to look for additional help.  This time, however, she needed to widen her search beyond her family so she placed an ad in the local paper for a full time employee.  When she found Seth, she knew that he could help her take her business to the next level and had the background she really needed.

At first, things were going pretty well, with all four staff members getting along.  Seth was very efficient, technology savvy and customers loved him. This did not go unnoticed by Jenny and Anna whose skills could not compare with Seth’s.  As a result, they grew jealous of Seth and began to make small derogatory comments toward him.  Soon, Seth tired of the toxic atmosphere in the office and began dreading coming to work. He felt uncomfortable reporting the harassment to Diane, however, fearing she would side with her family.

Eventually, Seth quit and on the way out the door slapped the company with a discrimination lawsuit citing the harassment he experienced from his co-workers.  The first question Diane’s attorney asked her was, “May I have a look at your employee handbook?”  After an awkward silence, Diane shared that she didn’t have one and thought they were just for big companies.

Had Diane created an office manual this unfortunate situation might never have happened.  Her manual would have set clear expectations for her employees regarding the company’s policy on harassment as well as how a complaint would be handled. Having an employee handbook, ie. office manual, is good to have before you hire your first part time employee and does not need to be difficult to create.  There are many good free resources to help you get started.

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Harry Nilsson Didn’t Care, Why Should You?

Reviews aren’t just for restaurants anymore and they’re not being provided by professional reviewers.  They’re being generated by your customers and what they’re saying may not always be what you want to hear.

One of my biggest challenges is to help small business owners understand the impact that today’s social media has on their reputation.  This new marketing environment offers opportunities to engage customers and prospective customers on many levels.  Review sites like Manta, Merchant Circle, Google Places, Angie’s List and hundreds more offer ways for customers to offer opinions and share their experience with your business or product with the world.  Still, it’s hard for business owners to grasp this concept.  It’s like the song by Harry Nilsson, “Everybody’s Talking At Me”.

Everybody’s talking at me.
I don’t hear a word they’re saying,
Only the echoes of my mind.
People stopping staring,
I can’t see their faces,
Only the shadows of their eyes.

I’m going where the sun keeps shining
Thru’ the pouring rain,
Going where the weather suits my clothes,
Backing off of the North East wind,
Sailing on summer breeze
And skipping over the ocean like a stone.

I’m going where the sun keeps shining
Thru’ the pouring rain,
Going where the weather suits my clothes,
Backing off of the North East wind,
Sailing on summer breeze
And skipping over the ocean like a stone.

Ignoring what is being said online about you, or your company, won’t make negative comments disappear. Watch how small businesses are turning negative reviews into positive experiences:

Review websites aren’t going away any more than social media.  Learning how to ask for and use reviews to create open engagement with your customers is the next step in the process.

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Pinterest, Is It For You?

Pinterest LogoIt’s called the “darling of social media” compared to “catnip for women” and its user base has recently exceeded the 10-Million mark (Source: Google Double Click).  So what’s all the buzz about?

Pinterest is a fun way to gather inspiration from images found online, and to organize them into similar areas.  Think of it like ripping pictures of new hairstyles out of a magazine and pinning them on your bulletin board.  When you have enough to compare, it makes it easy to choose your favorite.  Yes, approximately 80% of Pinterest users are female, but the guys are starting to catch up.

Pinterest users use “pin boards” to group and share ideas and the website even offers new users a few boards as a jumping off point.  With names like “Things I Like” “Places I’ve Been”, “Books To Read”, etc., its pretty easy to gather ideas.  Unlike bookmarking website URL’s/Page Titles, trying to remember the content behind the title, Pinterest’s appeal is that it is so visual that it’s easy to relate to find what you need. I’ve pinned favorite recipes, DIY projects that I’d like to try, marketing people I follow and books I’d like to find time to read.

Not only is Pinterest a personal tool, it can be a great place for businesses to showcase and promote products.  The key here, as with all social media, it to be subtle and not push product but concentrate on sharing instead.

In order to use Pinterest you must have either a Facebook or Twitter account.  You can follow me on Pinterest here. Joining Pinterest is still “by invitation only”.  If you’d like an invitation, email me.  I’d be happy to send you a link. If you think you might want to use Pinterest in your business and need some help, let me know.

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