I was reading Chris Brogan's blog recently and he posed the question, "What three words would help you in the coming year?" The answer came to me very quickly and without hesitation:
Family . . . Balance . . . Mastery
Family. Last Thursday, my day began like many others - preparing to work on a couple of websites, and finishing up invitations to a business event. At 8:15 I learned that my daughter was involved in a serious car accident on her way to work, being hit head on by another driver. A tractor trailer was able to avoid the vehicles by crashing into a stone wall. She will be OK, thankfully. The event made it so clear what's really important in life - not websites, social media or speaking engagements.
Balance. The whole balance thing also pertains to family. In the game, Jenga, players must gingerly remove a colored block from the tower without toppling the whole thing. No one wants to be the one who causes the collapse. As entrepreneurs, we're not always great at work/life balance. I work a lot of weekends - nothing new for small business owners. Last summer I did an experiment by unplugging my computer from Friday afternoon through Sunday, enjoying time at the shore with my husband and my girls whenever their schedule allowed. It worked well, although it didn't last as the busy fall schedule started.
Mastery. Merriam-Webster dictionary defines mastery a "knowledge and skill that allows you to do, use, or understand something very well." The more I learn about social media, email marketing, website building and all the other parts of my business, the more I'm convinced that there is much that I DON'T know, and that's OK. In 2015 I do want to continue to build my skill sets and learn more ways to help my clients manage their marketing more easily.
What are your three words?
Liz Provo, Mass Marketing Resources.