This picture was taken at the close of camp, after seven hours of social media sessions. Can you tell we had a great time?
"People aren't as interested in our brand as we think they'd be. They really want to get to know us in other ways. ~ Jon Reed, @jonerp
One key point that Jon brought up was to focus efforts on bringing people to our "hub", our websites - where we own! Social media is the outpost, the spokes. Try featuring someone's work, answer questions (google Hubspot Pool Guy). Content is now social objects (google social objects) - things that are freely shared.
If you’ve found a flow, you feel like swimming downstream not upstream. ~ Val Nelson, @valnelson
I don't think I've ever taken the time to analyze my social media presence in quite this way, but I was happy to have found my own "sweet spot."
Always take video horizontally on your iPhone. ~David Long
It was finally time to kick back, put my feet up and enjoy the last session of the day, "Favorite Productivity/Tech Tools", with Christine Pilch and Lesley Lambert. Not only did I learn that Christine really loves to cook, but also loves a grocery app called "Out Of Milk". Leslie brought up "IFTTT", an app she'd talked about last year (but I obviously forgot about and needed a reminder). It builds recipes to trigger actions based upon a sequence of events. I will check it out now. Promise.
This year I felt a recurring theme at PodCamp, one that I've also talked about in my own workshops a lot. In every session I attended the presenter talked about finding our own voices in social media, not feeling like we need to be everywhere, or try to be everything to everyone. And most importantly - we need to find ways to provide quality content to bring people back to what we own - our website and our mailing list. So true.