So what was new for me this year?
Unlike previous pod camps where early social media adopters salivated at the thought of every new platform, tech tool or gizmo, Pod Camp 5 was not as much about the latest and greatest network or tool, at least in the sessions I attended. There was a lot of re-examination of existing platforms and in some cases re-dedication to some forgotten networks. Choosing fewer platforms, making platforms a better fit, and remaining authentic was something that was repeated frequently.
In the first session I attended, Kelly Galinas (@RedHeadedDiva) spent time explaining the ever-changing Facebook privacy settings, as new features being rolled out and the level of confusion that often results. Facebook’s move toward promoted and sponsored posts prompted learning ways to keep them from creeping into our newsfeeds. Unfortunately, more time was spent on personal pages and we didn’t have time to probe Edgerank or delve into business page insights.
I sat in on Jennifer William’s (@verilliance) session on “Don’t Waste Time With Social Media” which focused on the growing time suck of social media and how to find the right mix and maintain our authentic voice. We shared thoughts on choosing platforms that reflect our audience and Jennifer gave us a preview of her Google+ session to follow.
I was looking for new ways to help me assist clients in their marketing and learned a lot in a session on “creating an e-learning course” led by Nunzio Bruno (@Nunzio_Bruno). This was one of the few sessions that moved a bit beyond social media. Unlike a webinar, which is usually a one-time occurrence, an e-learning course is delivered over a period of time using a variety of methods (written content, video, podcasts, live chat sessions, etc.) I will research Udemy as an online host as well as think about using Constant Contact, my email marketing provider, as a good option for the content delivery.
One of the panel discussions I attended focused on productivity tools and apps we’re using these days. In past years I could barely keep up the number of tools and apps being tossed around. My list was much smaller this year, as more time was spent discussing the pros and cons of more established tools like Evernote, or invoicing software like Quickbooks or Freshbooks. I jotted down CamCard and WorldCard, apps that offer easy ways to grab contact information on the go, but haven’t had a chance to compare them yet.
Have we reached a saturation point for jumping on the bandwagon of every new tool? Maybe there are just too many out there performing similar functions. One thing is clear. Our quest for free images is never-ending. Flickr, Zemanta and CanStock Photo were shared, along with reminders on using Creative Commons licensing. There were also some good photo editing tools shared, like Picassa, Gimp, and PicMonkey for users who do not need the advanced capabilities of Photoshop.
In a word – it’s about relationships, past, present and future. Anyone coming to Pod Camp for the first time this year undoubtedly saw a lot of hugging going on and laughter being shared by former campers getting reacquainted. Social media has given me wonderful opportunities to meet people I may never have met before. Being able to take those online relationships offline is so important. Thom Fox (@ThomasJFox) said it best in his session. Look for his slides. If you’re not doing that, you’re only tapping the surface of social media.