I have a love-hate relationship with Facebook, especially Facebook for business. As a marketer, Facebook is a moving target, always changing to "better the user's experience", or so they say. Every change affects my clients and their ability to stay current in a marketplace that often feels uncomfortable.
One of the changes that has been most troubling is the downward spiral in organic reach (who sees your content) that business pages have experienced in the last couple of years. It may surprise you to learn that less than 6% of your content is being seen by your fans (people who've liked your page).
I know what you want to say right now . . . . "Forget it! Why waste my valuable time posting when no one's going to see it anyway?"
Before you throw in the towel and abandon your business page, let's look at what you CAN do in order to get more of your content seen. It all comes down to increasing engagement. Will your fans like, comment and share your post with others? Facebook rewards high quality content by letting it squeeze past their filters and right onto your fan's news feed. So what can you do to increase engagement?
Figure out how to get your social fans onto your mailing list and you won't ever have to worry about Facebook's next move again. If you need some help, let's talk.
Liz Provo, Mass Marketing Resources.