February 23, 2012

Small Business 2010 Recap, Looking Forward

The 2010 Intuit Small Business Owner’s Survey in which I participated recently was published today.  There are no real surprises here, but the findings do seem to confirm my own thoughts on 2010 in review.  While almost half of small businesses had a decline in their customer base this year, 83% still felt passion for the business they created.  Long live entrepreneurs!  Check out the infographic below:

The Small Business Year in Review 2011, Outlook 2012 [INFOGRAPHIC]

The good news is that small businesses want to continue to grow their companies in 2012, are looking for new ways to expand their services and are willing to spend a little money on marketing (good news for businesses such as mine!).

I did find it interesting that the anticipated use of accepting online payments is significant, with 47% expecting to use some form of online payment processing (Paypal, Google Checkout, etc.).  I have recommended integrating online payment with websites, newsletters and even email for many small businesses with whom I work.  It encourages prompt payment and offers an easy way to accept credit card payments without the hassle of more elaborate merchant services.

Looking ahead to 2012, 69% of small businesses expect to grow their businesses, despite the sluggish economy.  That IS good news!