Small business marketing has changed rapidly in recent years. Print newsletters have become email blasts, blogs keep us up to date on company news, products and life’s interesting moments. Facebook is used by millions of businesses to communicate with customers and court consumers.
Twitter has been the source of breaking news during times of crisis and has made us all more efficient writers. The very thought of learning to communicate a fully formed idea so succinctly intrigues me. Why then does Twitter seem to intimidate many small businesses from using it. Is it the fear of being unable to get the message out in 140 characters or less? Is it the use of ##hashtags, the egghead followers, or learning how to DM and shorten URL links? Don’t worry. Flutter is here.
You’re right. Flutter isn’t around yet, but social media isn’t going away and the landscape is always changing. Finding the right media mix and your unique voice can take some time. The good news is that there are plenty of marketers around to work with you as you tiptoe into unchartered territory. Oh, you can follow me at @massmarketing
About Liz Provo
