You’ve got a fantastic website and shiny social media buttons — Facebook, Twitter, LinkedIn, YouTube, RSS, even a newsletter signup. Your website developer even set up accounts for you on each of the social media platforms and gave you a great tutorial on how to “start the conversation.” So . . . what’s wrong? What’s stopping you from hopping on board with social media?
Here are some of the responses I hear from small business owners:
- Social media is free, which is great, but that doesn’t mean I know how to work with it.
- I can’t blame my website developer for social media failure when I haven’t done my part to keep it going. I just don’t know what to do.
- I started off strong then kind of lost my momentum. I know it looks bad when my social media looks abandoned. I guess I don’t have a good plan for follow up.
- Marketing? I have so little time to think about marketing, but if I’m not thinking about getting my message out, who is? Help.
- When it comes down to it, I KNOW my strengths and sitting in front of a computer just isn’t me. There must be an easier way to market myself.
What are the reasons that your social media is not working for you? Write them down, then ask a Virtual Marketing Assistant to help you get back on track. Together, we can work out a plan to find a cost-effective solution that will work well for your style.
About Liz Provo
