February 23, 2012

Many thanks for your business, support and friendship

Three years ago around Thanksgiving I made a decision to retire a real estate magazine that I had published for eight years.  The magazine had been the lifeblood of my for-sale-by-owner marketing service and its retirement meant that the business would move to an online format — a scary thought at that time.  I guess I shouldn’t have worried, as Massachusetts 4 Sale By Owner continues to thrive and our loyal customers have come back to us again and again and continue to refer us to others.  I am forever thankful for the many home sellers who have chosen us, a small family owned regional service, over national FSBO websites and for recognizing the value of local support and service.

In 2009 I expanded my services to form Mass Marketing Resources and began helping other small businesses get started with online and social media marketing tools.  They say that when one door closes another opens and I really feel that this was the case.  Without the magazine, I was able to shift my energy and focus on helping other businesses.  I am thankful for my friends and colleagues who encouraged me to take a leap of faith in beginning a business during the worst downturn our economy has seen in a long time.

I am thankful for my wonderful clients, many of whom have become close friends. It feels good to have a small part in the success of these businesses.  I am thankful for the many colleagues I met through social media, local networking groups and organizations for which I’ve had the privilege to volunteer.  I am deeply thankful for my family who has supported my entrepreneurial spirit through the years.

As we approach the holidays I know many of my clients are beginning to plan their 2012 marketing calendars and are eager to continue to grow their businesses and  I’m looking forward to the new year. For now, though, I just want to wish everyone a happy Thanksgiving. Thank you.

Trying to make sense of Twitter?

Small business marketing has changed rapidly in recent years. Print newsletters have become email blasts, blogs keep us up to date on company news, products and life’s interesting moments.  Facebook is used by millions of businesses to communicate with customers and court consumers.

Twitter has been the source of breaking news during times of crisis and has made us all more efficient writers.  The very thought of learning to communicate a fully formed idea so succinctly intrigues me.  Why then does Twitter seem to intimidate many small businesses from using it.  Is it the fear of  being unable to get the message out in 140 characters or less?  Is it the use of ##hashtags, the egghead followers, or learning how to DM and shorten URL links?  Don’t worry.  Flutter is here.

You’re right.  Flutter isn’t around yet, but social media isn’t going away and the landscape is always changing.  Finding the right media mix and your unique voice can take some time. The good news is that there are plenty of marketers around to work with you as you tiptoe into unchartered territory.  Oh, you can follow me at @massmarketing

Social media account set up. Now what?

You’ve got a fantastic website and shiny social media buttons — Facebook, Twitter, LinkedIn, YouTube, RSS, even a newsletter signup.  Your website developer even set up accounts for you on each of the social media platforms and gave you a great tutorial on how to “start the conversation.”  So . . . what’s wrong?  What’s stopping you from hopping on board with social media?

Here are some of the responses I hear from small business owners:

  • Social media is free, which is great, but that doesn’t mean I know how to work with it.
  • I can’t blame my website developer for social media failure when I haven’t done my part to keep it going. I just don’t know what to do.
  • I started off strong then kind of lost my momentum.  I know it looks bad when my social media looks abandoned. I guess I don’t have a good plan for follow up.
  • Marketing? I have so little time to think about marketing, but if I’m not thinking about getting my message out, who is?  Help.
  • When it comes down to it, I KNOW my strengths and sitting in front of a computer just isn’t me. There must be an easier way to market myself.

What are the reasons that your social media is not working for you?  Write them down, then ask a Virtual Marketing Assistant to help you get back on track.  Together, we can work out a plan to find a cost-effective solution that will work well for your style.