Twitter is a very popular social media platform whose concept is simple. Communicate tiny bits of information (under 140 characters) to people who subscribe to your updates. If you are setting up your own Twitter account to use for your small business, here are some tips to help as you set up your new account.
- Choose a good username: Think about creating a username that will help people identify with you easily. This can be your name, the name of your business, or a description of what you do. The number of characters is limited here, so you may need to try a few combinations before making your final selection.
- Create your profile bio: Your bio should clearly identify what you do. You are limited to 160 characters, so craft your words carefully. As a small business you may want to add your location to your profile. Many people tie their location to their service area, ie. Western Mass, Greater Springfield, etc.
- Add A Photo: No one wants to follow an “egghead” as it looks unprofessional and even a little sketchy. Take the time to add a photo to help introduce yourself to others. Your photo can be a logo, your picture, or other image you’d like to use to convey your brand.
- Add Your Website Link: Before new followers subscribe to your updates they will want to check out your website. Make sure to add the http://www. and check the link carefully.
- Design Your Background: Although you can use one of Twitter’s default backgrounds and design colors, creating a unique background and color palette will give your brand better recognition. You can select an image that is similar to your website design, your company logo or a background that uses your color palette.
Once you complete these steps, it will be time to look for some people to follow and send your first Tweet out into the world. Follow us http://www.twitter.com/massmarketing and look for more helpful Twitter tips soon.
