When was the last time you gave something to someone without the thought of getting something in return? How did it make you feel? Pretty good, right?
Retail stores learned long ago about the power of the “loss leader”, a product that is sold at a greatly reduced price in order to encourage other sales or visits to the store. The gift of a lower price attracted customers to come into the store, hopefully buying additional items.
We all know how the current economy has affected businesses, making ongoing advertising and marketing efforts challenging. Maybe now is a perfect time to start giving. Here are “3 FREE Tips To Help Your Business Grow”:
- Give your knowledge: Establish yourself as an expert in your field by writing articles, blogs, ezines, newsletters, and by participating in forums. If writing isn’t your strong point, work with a virtual marketing assistant who can take your ideas and put them on paper. Always proofread!
- Give your time: It can be challenging for small business owners to find time for others, but try to participate in your community, through local business associations and volunteer organizations. You may be able to provide help in your area of expertise, further establishing your credentials, or you may find that volunteering in activities unrelated to your business give you joy. Don’t look for what you may “get” out of your participation. Concentrate on what you can give.
- Give your services or products: Everyone likes to get something for FREE! A free energy-saving light bulb with a new lamp purchase; buy one dinner, get one free; free gas fill-up with every 5 oil changes. Giving away items or services builds excitement, promotes product awareness and encourages customer loyalty.
Make a practice of giving – good things happen when you least expect it.
